SAIL has launched a series of awareness programs aimed at increasing steel consumption. The move was initiated by the company’s northern region marketing group beginning from Rewari, Haryana. The workshop apprised participants of the various uses of steel and how construction in the rural sector can be improved with the use of steel. The masons were also informed about the various steel products that can be used and incorporated in the rural infrastructure. It also included a presentation on manufacturing of various steel products and its usages in different walks of life especially in the rural sector. As part of the workshop, another key step taken was preparation of a SAIL Mason Directory that will enable the company to again reach out to participants directly in the future .The rural awareness workshop like these are aimed at increasing production and consumption of steel in the country, as enhanced steel consumption would pave the way for rapid growth and modernization. The workshop was attended by about 50 masons as well as few prominent local people.